Home > Search Results: keywords:"small-sized company"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Factors of prosperity of small-sized company
 Prchal, Štěpán ; Srpová, Jitka (advisor) ; Mísař, Jan (referee)
This Bachelor's thesis focuses on analysis factors determining the prosperity of small-sized company. The theoretical part describes different approaches and analysis in management, marketing, human resources management and financial management. The practical part demonstrates specified methods and approaches used to analyze specific small-sized company dealing with buying and selling plants in the European market. The aim of the Bachelor's thesis is to analyze the situation in the specific small-sized company and draft short-term and long-term measures leading to increase its prosperity.
Detailed record
The management of a PR agency
KONOPKOVÁ, Adéla
The primary objective of the thesis is to analyze the operation and management of the AC&C Public Relations agency and suggest changes possibly leading to higher efficiency. Within the thesis itself, I have mostly focused on the current organisational structure of the agency which I have selected to be the principal problem of its recent operation and source of potential future risks. The theoretical part based mainly on specialized publications supplemented by my own experience, explains the meaning of Public Relations as such and describes the principles of organization and management of small-sized companies including Czech PR agencies. In the second part, the current situation and ways of management at the AC&C Public Relations agency are analyzed and reviewed. The theoretical methods involve the use of SWOT analysis and qualitative reserch. The third part aims at suggesting specific changes possibly useful in making the current operation of the agency more efficient. Therein, the most specific points of management and work of a PR agency are explained. The final chapter deals with the influence of the contemporary financial recession on the operations of the agency and includes suggestions for coping with a period of the kind.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English